freight

[A]fter ſome Conſideration, that the City of Hamburgh might happen to be as good a Market for our Goods as London, we all took Freight with him, and having put my Goods on board, it was moſt natural for me to put my Steward on board to take care of them, […]

That is, arranged for the transportation of themselves and their goods.

The freight shifted and the trailer turned over on the highway.

The freight was more expensive for cars than for coal.

Thus Apple Trees, whoſe Trunks are ſtrong to bear / Their ſpreading Boughs, exert themſelves in Air: / Want no supply, but ſtand ſecure alone, / Not truſting foreign Forces, but their own: / 'Till with the ruddy freight the bending Branches groan.

Ideally, those engaged in contributing to that discourse would have some awareness of the emotional forces which may be called into play by the simple appearance in print or a broadcast clip of a phrase built around the word 'freedom'. This may seem to be a quite unrealistic aim, until we note that some contributors to the emotional public sphere – advertising creatives – are very aware of the emotional freight that simple words may carry, and seek to direct that freight to particular destinations (with particular behavioural consequences).

They shipped it ordinary freight to spare the expense.