Last Updated：2025/12/03

(lexicography) The process by which euphemisms fall into disuse and are replaced by new ones, as the old ones become socially unacceptable over time.

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euphemism treadmill

Source Word

euphemism treadmill

Noun

Japanese Meaning

婉曲表現が時代とともに社会的に受け入れられなくなり、新たな表現に置き換わる現象。

Linguists often study the euphemism treadmill, showing how words that were once polite gradually become stigmatized and are replaced.

言語学者はしばしば婉曲表現が陳腐化して置き換えられていく循環を研究し、かつては丁寧だった語が徐々に社会的に不適切と見なされるようになる様子を示す。

Sense（1）

Coordinate term: pejoration