plural of soft fruit

(idiomatic) A sentimental fondness or affection. / A point of vulnerability in a defence. / A fontanelle.

plural of soft target

(linguistics) An alteration of the initial consonant of a word which occurs in certain Celtic languages under particular linguistic circumstances; lenition.

An undefended civilian target, open to attack by an army, military group or terrorists.

To attempt to persuade without being obvious about it, by understating a position so the listener takes the good points as obvious.

To attempt to persuade by flattery or pleasing words; to butter up.

plural of soft top

Persuasion by means of flattery or pleasing words.

A sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful.