The director used lighting and color to connotate the film's melancholic atmosphere.

When writing cross-cultural marketing, be careful because certain words carry connotations that differ between countries.

The literary critic emphasized the connotational nuances of the word, arguing they shaped readers' emotional responses.

The poet's connotive language invited readers to search for hidden meanings beyond the literal text.

In his sermon he warned that the word 'virtue' connoteth humility rather than pride.