(advertising) A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.

A test that measures a binary value without error.

(statistics) A nonparametric test of the null hypothesis that the probability that a randomly selected value from one population is less than a randomly selected value from a second population is equal to the probability of being greater. It can be used to investigate whether two independent samples were selected from populations having the same distribution.

plural of perfect gold standard test

plural of brown paper bag test

Synonym of brown bag test (“alleged racist comparison”)

A test to identify, evaluate and locate partial discharge faults in cable insulation and accessories.

Synonym of Tukey's range test

plural of day-after recall test

In a tentative and experimental manner. / In a challenging manner; so as to test the stamina, patience, etc.